Having to place your money in someone’s hands would you give more importance to whether the person has been recommended by someone or to your first impression? Studies say that we prefer to go with what we feel rather than with what we are told. Fifty subjects were given a sum of money to invest with an investor they chose among what they believed were a group of investors, but instead was always the same investor whose face was changed with a software program so that he would seem progressively less reliable. As the ‘faces’ passed from reliable to less reliable, information about the investor went from bad to good. Results show we prefer going with someone who inspires us, even when reputation is not so, than the other way round. In uncertainty we follow our instincts rather than rationally analyze the info we receive. Natural selection chooses the solution that offers the best chance of survival and here prefers a trustworthy fool than an untrustworthy clever guy.